Greater depth of coverage.
Online news monitoring builds upon newspaper media monitoring by searching tens of thousands of news and trade publication websites and blogs for your mentions and analyzing the sentiment and impact of your results.
Derive powerful insights from your news monitoring by understanding sentiment, keyword trends, and sources of internet activity. These services go far beyond other free search services by helping you understand your earned media.
As stand-alone services, or combined with other media channels, online news and social media monitoring help you get the full picture of what is being said about your organization or brand in the media.
80% of Americans having some sort of Social Media presence
With around 80% of Americans having some sort of Social Media presence, it is more important than ever to know what is being said about your business or organization on these channels. Social Media Monitoring can help you achieve this.
Social Media Monitoring builds upon traditional media monitoring by searching social media sites such as Facebook, Instagram, Twitter, Reddit, YouTube and more for mentions of your keywords and hashtags. Social Media Monitoring algorithms search millions of accounts every day to make sure no mention is left unfound, and no voice is left unheard.
Social Media Monitoring opens access to analytical data that tracks sentiment, keyword trends, and sources of activity based on your keywords and hashtags.